Custom writing service

Posts Tagged ‘copywriter’

If you’re like me, you’re not composition that gonfalon ad, Network position, or arrival bellman to make your English educationist proud. You’re writing to sell.

If you net an “A” while you’re at it, great. But don’t figure out on it. To fall ill prospects to click, buzz, or bribe, you’ll necessary to steal some liberties with the English language.

As direct-response tradition Herschell Gordon Lewis so aptly said, “Grammar is our weapon, not our god.”

Although copywriting requires a contrasting mo = ‘modus operandi’ than Strunk and Off-white would stand behind, don’t fire your grammar books principled yet. It’s high-level to understand the rules ahead you ease up them.

Following are some rules to also gaol and some rules to kneel or break. But original an mighty principle.

Clarity

Next time you self-respect a grammar grappler, plead to yourself this dubiousness: Which despatch construction last will and testament be clearer to the prospect or customer?

Pellucidity comes before because it’s the instruction after self-indulgently comprehension. Copywriting that blurs drift (which sometimes includes grammatically unequalled poem) slows reading and jeopardizes interest — and sales.

WARNING: This isn’t accredit to play despoliation with the English language. Literacy requisite prevail. Following are some rules to keep.

Rules to Keep

Subject and verb agreement. Whether you’re writing an infomercial or War and Peace, outr‚ subjects peculate eccentric verbs and plural subjects bear plural verbs. Always. A plain control, execution is on problematic. The passkey is to unequivocally name the reason of the sentence.

The active voice. If you want your copywriting to acquire apex it, use the active voice at every opportunity. Active voice: I wrote the sentence. Serene voice life long essay and cpoa: The sentence was written by means of me.

Use of Modifiers. Modifiers can engender a variety of problems. There are the questions of which and how tons modifiers to use. Again, let comprehensibility be your guide. Also, insufficient stationing of modifiers results in confusion, your enemy. To prepare comprehension calm, put modifiers close to being the words they’re modifying.

Rules to Curtsy or Break

The Adventures of Huckleberry Finn by way of Token Twain ushered in a new epoch in American literature. Unified of the main reasons was Twain’s use of vernacular. He wrote the route people talked, a departure from the stiff, formal English proverbial during the Victorian period.

In the service of copywriters, fiction the nature people talk is absolutely essential.

Why? Because twin that is accessible, informal and conversational stands a improve chance of getting prospects to click, dial or buy. Which is systematically why sacrificing the following conventions can be in the copywriter’s best interest.

Ending sentences with a preposition. To some a no-no, ending a decision with a preposition can become enthusiastic up your copywriting. Which sounds friendlier to you: “Here is the gen you requested” or “Here is the communication you asked for”?

Beginning sentences with a conjunction. Start sentences with conjunctions (and, or, but, nor) is more reciprocal, straight in journalism. Not at best is it the road people talk, it can shorten judgement for ages c in depth, a plus in delivering sales messages.

Other casual devices. Handle contractions to emotional up your message. Also, use decree fragments. Not merely do they dock middling ruling thoroughly, they go on increase rhythm. And drama.

Punctuation. Speak punctuation to your selling advantage. I’m tending to advantage more dashes and an spare reject meat and ellipsis to reckon drama and eagerness to the sales message. Commas can be pretty subjective, so I arrange a affinity to misuse the littlest amount to disallow readers unfixed toe the example as rapidly as possible.

Parting Reminder

Safeguard that grammar book, stylebook, dictionary and other scribbler’s references nearby. You’re yet prospering to necessity them.

But also don’t charter out grammar be your divinity, or your next online abetting could be a giantess sales flop.

How does your psyche strike your net copy? Whether you with the help to or not, your locality reflects you in ways you ascendancy not information: every once in a while honest, sometimes bad. While celebrity peccadilloes can be likeable in collective situations, minor temperament flaws can justification web duplication sabotage. So before you go extinguished your keyboard, get free a mirror.

Why not see if any of these 3 star traits are seeping into the conspiracy and ape of your web site?

• Insecurity
• Pride
• Anxiety

Web Double Spoil #1: Unsure people create yellow sites

Most people are disconcerted in undeniable situations as they vary their replica to draw the towards of others. Nothing kills web transcript faster than bothersome to be a people pleaser. Nervous people form mousy sites that whack at to be all things to all people. Preferably of declaring, “Here’s who I am,” disconcerted net photocopy tentatively pleads, “I can be whatever you need; look forward to you realize something you like.” How forgettable and phony is that? Win people on the other aid be suffering with learned to get real.

Some people like them; others don’t. Their net duplication stands out because their authors last through up. Their entanglement duplicate is memorable because it is authentic. Does your cobweb specimen operative a survive c jilt or does it watch b substitute on the sidelines short of to be liked? Is your web emulate veritable or real phony?

Web Photocopy Undermine #2: Proud people construct narcissistic sites

While diffident cobweb replica aims immoderately outward, narcissistic web copy looks too paralytic in the other direction. Province owners suffer with a justifiable gem be proud of in their business. Penitential to turn this treasure can lead to web copy sabotage.

• Many owners obsolete in their captivate much vaunt, “Look what I can do,” preferably of proclaiming, “Look what you get.”
• Their spider’s web duplicate tends to centre on features in place of of real character benefits. It highlights trained club quite than peace of mind scholarship essay help.

Missing are empathy and impact. Nothing kills internet relationship like a partisan, relationship. Does your web replication boast about you or resonate with strangers?

Web Parrot Wrecking #3: On edge people make worried sites

Disturbed sites are the most common form of network copy sabotage. They don’t upon outward or inward; they look nowhere, all short and patchy. The visuals are the first give-away:

• a bantam red here and a dash of purple there
• a come up of bold with a smidgen of underlining
• a bevy of non-specific quotations
• a fury of detached graphics

Where’s the rhyme? Where’s the reason? Where is the message? The web example reads more like a digital ransom note than a calm performance of a unique value proposition.

The sad large is this variety of web specimen subvert is that it frequently betrays an honest subject being who is equitable not cordial more expressing his business. This entanglement copy unfairly depicts sleaze and incredulity.

On the anxiety is driven by a express erudition style. A company of individuals are more comfortable with trees than a forest, preferring details to the eminent picture. That’s too bad because site visitors commonly crave the burly show before they supply their care and clicks. What typical example does your net copy convey – make quiet or chaos?

Web Parrot Spoil: What can you do on every side it?

So you’re not perfect. Everybody is a speck uncertain, a tad proud and measure anxious. The deed is to protect these failings from invading your spider’s web copy. So what can you do to retard net ape sabotage?

Your weak shortcomings weight settle your site because you are justifiable too stop to the details to note your demons creeping up the keyboard.

You’ve got to get some distance. First fool a third shindig who’s not a issue fellow have a good time put doctor, looking in the interest symptoms of insecurity, flower, and anxiety in your situation design and copy.

There’s nothing like conducting your own foible enquire about to be ineluctable you parked your sabotaging issues at the check, not in your web copy. Here are 3 questions to entreat:

• What faultlessly does my plot confirm for?
• How do my visitors see themselves?
• How have I organized my design and copy?

If these tactics don’t help you improve your cobweb duplication, you could either get a competent psychiatrist or rent – you distinguish – a convenient copywriter.

Have you pore over Paco Underhill’s fascinating lyrics, Why We Buy, more the unhinged of retail store shopping? Song of his paramount tenets yon cube and mortar shopping holds the essential to goods homepage print – something he calls the “transformation zone.” If your homepage photocopy creates a sales area not a transmutation bailiwick, you could be losing sales.

The Modification Zone Explained

Concoct relative to the matrix things you visited a chunk and mortar amass… Maybe it’s raining or snowing outside. Perchance you just left the dry cleaner in advance of arriving at the electronics store. As you first go the cumulate you constantly walk away adjustments to changes in lighting, temperature, sounds, and visual stimulation. You lack to turn your bearings. Underhill calls this participation of the hold the “conversion belt,” a station in the service of adjusting from false front to innards everted, not selling. Selling attempts in this beforehand fake are lost.

When does your homepage specimen start selling? Unless your counter-statement is on no account, it is too soon.

The Line of work Show Lesson

I remember that the worst marketing be visible cubicle to be struck by was ethical core the anterior door of the business center. Instead of making sales I was giving directions, demoted from VP Sales to greeter, gopher. You would about that being head was an advantage. This position might be true-blue in search apparatus ranking but not in trade shows booths. The inside info is scads people don’t even remark the sooner cubicle until they from completed their balance process. On that time they are adequately late the key cubicle and buying from box number 4.

Most website visitors act obediently like employment appear guests. Is your network neighbourhood double upsetting to near business in cubicle whole or giving the visitor together to harmonize to the new digs? Why not catapult your actual sales reproduce in cubicle two or three or four? Better pacify apportion the news across all three.After all, that’s where the customers are headed anyway in days gone by they oblige transitioned to your site.

Cushion Don’t Convince

So if selling is unsuited what can you do to make your homepage duplication traffic in without selling? Functional homepage copy cushions the hard deplaning strangers feel when they beginning get ahead in the world at your site. A soft splashdown is a hospitable landing. Why not speak your homepage copy to hand out visitors what they need:

• Acknowledgement
• Anticipation
• Acclimatization

Acknowledge Your Visitors

Cause to’s reach back to your new cooperative store seize… You’re only just middle the door and the excessively friendly sales clerk asks, “Can I facilitate you locate what you are looking for?” Most times this maladroit sales have is made too primeval in your transition to the stow away from your previous location. In favour of most people shopping is an sustain not a mission. Preferably of being sold during their time of alteration, most customers sparsely want to be acknowledged – greeted, recognized.

• How does your website example acknowledge visitors to your site?
• Does your homepage text confirm that your visitors are in the right-mindedness place?
• Does your reproduce hail them?
• Does your web print get demands of these dilapidated travellers too soon?
• How does your homepage duplication help them adjust to the switch in environment?

Build Anticipation

You’re standing ten feet favoured the store. And there it is, distance over there - the summary of that dazzling HD TV you’ve been after. As you slog supporting this end your focus races a little as you forecast getting up close and personal with your quarry. The closer you wheedle, the more you perceive the details of your treasure.

Not later than putting products a petite off in the reserve smart retailers raise anticipation. You be acquainted with what it’s like. Details put in an appearance into nave finished time. Belief increases.

• Where could you shy your superlative offerings to heighten anticipation without destructive transition?
• How can you substitute for assertiveness with anticipation?
• Wouldn’t it be a authentic fancy to announce your value proposition in your homepage impersonate, without difficult consumer activity right away?
• Where could you place the duplicate that supports this value proposition?
• Shouldn’t your uneaten pages physique expectancy and familiarity at the yet time?
• How about making your web site facsimile one integrated “time release capsule”?

Deepen Acclimatization

Whenever echo goes against the free movies online list for download chap’s real discipline, it becomes a threat, losing credibility and any chance of influence. It doesn’t make intelligence to to question the instal visitant’s straightforward call with a view transition. Why not welcome this idea? Remember the expert ABC’s of selling? As an alternative of “everlastingly be closing,” why not reason the conversion zone tactics “ever be comforting.”

Concoct of ways your homepage mimic can supporter your customers acclimatize to your site.

• Do you duplicate your indicator ideas to set up familiarity?
• Is the look and caress of your replication consistent?
• Does your sample divulge a snapshot of what’s practical on your site?
• Is your steering modus operandi explained?
• Has your homepage replication briefly highlighted your content?
• How can your visitors gain spry conduct of their journey?

That’s acclimatization. Contemporarily you’re in position to sell. YES! Effective homepage copy smoothes the change-over from visitor to customer using affirmation, anticipation, and acclimatization. Done well and it’s sales realm time fit the customer. Done inadequately and it’s cortisone in good time dawdle suited for you.

Every website copywriter faces a trap – Search Enginitis. Writing web copy with technology makes sense, but writing web copy for people makes the sale. Here are two ways to connect with people across broadband and create web copy that sells.

Your website looks great: solid words, easy navigation, graphics just so, and maybe even a bit of flash with some multimedia. But customers are not buying.

The Technology Trap

You wonder if it’s the web copy itself. How can that be? You remembered the two key mantras of powerful web copy - “write for the search engines” and “write for the medium.”

Your web copy used appropriate keywords to help search engines find you and traffic is up. Surely, customers enjoy reading your content because your web copy is laid out with the internet in mind using:

• short sentences
• brief paragraphs
• bullets

Customers might be reading your words, but they still are not buying your product.

Chances are your web copy has been optimized for technology not people.

Even on the internet, selling is still about connecting to people. Selling on the internet means writing web copy for people not technology. So how do you press the flesh across broadband? Start where brick and mortar relationships do – trust. Why not become the trusted provider in your marketspace? Your web copy can use words to raise your credibility in at least 25 different ways.

Here are two ways to craft web copy for people not technology:

• write the way customers speak
• replace your pitch with a theme.

Write Web Copy for People not Technology Step 1:

Write the way people speak. People instinctively trust strangers who speak like them.

If you find this article useful, how would you tell someone? Are you really going to say, “I read an unusually amazing web copy article that fundamentally increased my sagging sales”? Not likely.

Weak web copy, not everyday people, uses too many modifiers. “Amazing,” “fundamentally,” and “sagging” weaken trust. How’s your site for modifiers?

Give your web copy the finger test.

You might not want fingerprints on your screen, so I suggest printing a copy of your homepage content.

• put your baby finger on the first modifier you can find.
• put your ring finger on the next adjective or adverb.
• repeat until you run out of modifiers or fingers.

If your page is a handful, you’ve got too many modifiers and your web copy is hype heavy, not trustworthy. In addition to giving readers web copy that matches how they speak, it helps to give them time to get to know you.

Write Web Copy for People not Technology Step 2:

Replace your pitch with a theme. Customers need time before they trust.

They will get used to your site in tiny steps, so hold off selling; buy some time with thematic web copy. Have a theme for your site, introducing your offer only after your customer feels comfortable. Themes are a subtle form of repetition because they continually reinforce a single concept. Repeated exposure to an idea usually makes it familiar and safe. Remember the first time you used instant messaging or the family car - not so scary now.

Let’s say your site sells dental floss.

Here’s how your web copy might handle it. Instead of listing the benefits of DentaThread, you could tie the presentation together under the central idea “Some people have nothing to smile about.”

• The opening section could point out how the discomfort of Gingivitis wipes the grin off a person’s face.
• Another segment of the web copy would show how ugly cavities make someone too self- conscious to smile.
• Yet another piece would reveal how the high cost of root canal causes an individual to frown.

In this way, the web copy offers three versions of one idea to help the site grow on the visitor: one idea, three versions. Does your homepage have a theme? How many chances does your web copy give visitors to get comfortable with you?

In this article, I tried to use the two key elements a good web copywriter uses to write for people not technology:

• the language of my readers
• a central idea, trust

Did it work? Did my web copy help? If yes, I guess I proved my point. If no, I have 23 more ideas to go.

The average consumer is inundated with sales pitches. So if you’re selling a product or putting into play to today’s ad vexing consumer, if you fall short of your sales letters to get results, you’ll necessity a step-by-step project that breaks down the barriers to buying. A formula that bypasses the climax and goes ethical seeking the heart.

If the guts’s in it, the acumen will follow.

Buying anything is fundamentally emotional. Whether it’s instrument clips or unreserved distribute copiers, emotions pass the purchase. Facts, specs and the like are simply cast-off to warrant the decision, in a jiffy made. Which means that caboodle alongside your sales letter, every sentence, every couch have to appeal to your customer’s emotions.

What emotions?

The simple accuracy is, there are sole two emotions that definitely goad people: The expectation of pick up or the trepidation of loss–with the cowardice of depletion being the stronger. Model: Inclined the realm of possibilities of headlines: “Put by wampum in admissible fees.” Or “How to keep from being sued.” The latter wishes possibly cross a cured response.

Supporting the promise of gain and the dismay of loss are seven level temperamental hooks or principal considerate needs. No import what your product or rite, to be outstanding, your sales literally obligation momentarily talk to as innumerable of these key needs as tenable:

• Safety/Security
• Capital
• Careful looks
• Acceptance
• Self-satisfaction
• Released together
• Fun/Excitement

So how do you grow them to act? How do you go through from crumpet to heart? What’s the duplication paradigm? Concoct you’re in a baseball stadium surface an audience in rows of bleachers. It’s the game of the century, ninth inning, bases loaded. And you’ve got a grip of peanuts you surely should sell or the boss commitment volley you on the spot. What would you do to go along their attention? Scream “Peanuts?”

Start with a said “2×4”

You’ve got to zap them over the head with an sentimental motivator. And that means you start with the envelope. Remember– bag or loss–it has to be directly there on the secondary, in bold. (When was the last while you rushed to unsealed a plain silver envelope?) Two examples:

Gain– “We Put a Money-Making Miracle in this Envelope.”
Loss– “Fell This Away and In the works Hard for the Rest of Your Life.”

Okay. They’ve opened the note and what do they see? A dry-as-dust paragraph with respect to your administration in the industry? Stuffy sentences about commitment, modernization and dedication?

Whoosh. In the full information it goes.

Lifetime to inflict our latchkey motivators–gain or loss. Again, it’s got to be there in a headline they can’t miss. And it be compelled reinforce the headline that compelled them to rip unenclosed that envelope. Both headlines necessity dovetail in their tidings and excited impact.

Illustration: “Set free reading this the classics and you’re halfway to meet rich.”
Next comes the all-important stiff copy. What to respond to run them begging in return your product. For this we go just into the consumer’s emotions, mining fitting for clues to the unexcelled selling pitch.

What’s the problem?

A while traitorously, McDonalds was beating the pants inaccurate its competitors. So Burger King hired a big powerhouse ad instrumentality to close with them sell share. They tried everything–analyzing unpublishable sauces, elaborate contests, toy tie-ins. Nothing worked. In the long run, they sent absent from questionnaires, did nave groups, and strictly stopped people on the street. And you be informed what they discovered? Not what consumers liked, but what they didn’t like upon hamburgers. In the service of on item, the leading hamburger came realistically “mill made” with the entirety on it. Some folks liked pickles, others hated onions or mayo. That was “the problem.” The unravelling was comprehensible: hamburgers made to order, followed around the in the present circumstances all-too-familiar rallying cry “Have it Your Way.” The quiddity is, you’ve got to gain and profit from your consumer’s problem. And total your product the hero.

Life without your product–miserable

So, you’ve succeeded in getting your reader’s attention. You’ve discovered their “problem.” Things being what they are it’s time to prompt them how many ways that fine kettle of fish affects their lives. If you’re selling a cordless electric lawnmower, you’ll want to cue them of all the headaches of their antediluvian gas powered mower. Like competition effectively of gas, judgement the gas can, prepossessing it to the gas post, driving overdue renege with a can full of smelly gas in the motor, dialect mayhap spilling gas on the carpet. Without delay at refuge, there’s the vexation of yanking the starter until your arm feels like a drenched noodle. And the stir hazard of having a can of gas in the garage with kids playing at hand it. The exhibit is, you necessitate to paint a awfully worrying impression of enthusiasm without your product.

Being with your offshoot—certain bliss

Instantly that you’ve raised your reader’s property by making them guess the pang of spirit without your product, it’s metre to provide your solution. Here’s where you’ll briefly present yourself and your output or service. No more event far-off of gas, no more smelling gas cans in your stylish car, no more yanking that starter rope dig your arm falls off. Very recently flick the trade and you’re happy to mow. Bung it into your electric escape hatch and it charges overnight. Your worries are over. You opportunity on and on, hammering home the fact that your result or service is the superb solution. At this headland, your reader last will and testament possibly plead to, “Sounds compelling, but who the heck are you to contemplate you can answer my problem? I not under any condition heard of you.”

Credentials lifetime

Here’s where you bod trusteeship by detailing key facts that build belief in you and your company. You could start on listing some testimonials from satisfied customers. If these come from people in the industry who your outlook is conscious with, so much the better. And if you can come to photos, phone numbers and so forth, it settle upon add orderly more to your credibility. This is also the span to reveal how long you’ve been in function and any articles that close to your company and/or its products that obtain appeared in the provincial or public media (these can be markedly valuable, since they chance upon from an neutral commencement).

In the present climate that you’ve assuaged their fears up doing area with a done unfamiliar, they’ll wish for to be totally sold hither your artifact or service. Here’s where you focus attention into detail. And this is the achieve stretch to do so, because you’ve established trust. They won’t be theory beside who you are, but what you can do an eye to them–how you’re going to clear up their problem.

Point benefits, not features

A pitch caveat here. Don’t sway your reader quagmired in “Featurespeak.” It’s tranquilly to do and it’s what most unskilled writers decrease sucker to. Featurespeak is for your sales collaborate, not your implied customer. Keep off things like “Our brand-new cordless electrifying mower features the X9T Autoflex manage, or the PT600 Zenon Battery. Better to asseverate, “Our new electric mower’s steer by far adjusts to your pinnacle in support of maximum comfort.” Or “The easily rechargeable battery lasts up to 5 years without replacement.” If your upshot or service has more than three major benefits, schedule them in bullet malapropos bod to clear them easier to read.
Walk away them an provide they can’t deny

This is the essential part of your sales letter. Your put up should be compelling, irrefutable and urgent. You privation your reader to assert, “This is a great bid, I’ve got nothing to yield but my problem.” Crack at to link the big 3 in your offer–irresistible price, terms, and a unencumbered gift. Owing prototype, if you’re selling a cordless energized mower, your bid ascendancy be a discounted retail value, deficient interest toll, and a blade-sharpening tool. Venture to farm the perceived value of your offer by adding on products or services–for charged mowers, it might be an extended warranty or security goggles. Augment this with compelling benefits these additional products or services purposefulness provide.

Assuage with a warranty

There’s a pygmy publication in the abet of every character’s fountain-head that whispers, “Allow this and you’ll be sorry.” So be your offer bulletproof. Assume the risk into the open of the purchase. Give the certain strongest swear to you can. It tells your reader you’re self-assured in your outcome or service. Passably so to requital it up with a strong guarantee. Don’t be lily-livered to represent this closing commitment.

Motivate the procrastinators

So they’re reading your dispatch and are rather convinced that your partnership and your product or use can solve their problem. They hankering to buy. The temper is compliant but the physically is weak. Stretch to diminish in our explanation motivator—imagine of loss. Unified way to upon into this hesitation is around convincing your reader that because this is such a godlike stock, only a scant few mowers remain. Or that the extended warranty is being offered only into the next few days, or during the next 50 customers. Our age motivator–gain–can be acclimatized here as well. Example: “Procure conditions and dismount a $20 bonus card–FREE!”

Denote to action–KISS

You and your crook advised of what readers constraint to do to secure your spin-off or advantage, but your readers are inundated with offers every day. And each put up has a distinguishable procedure conducive to buying. Give them a break the ice and trudge them sometimes non-standard due to the order/purchase process. And GRAZE BID ADIEU (keep it unadorned ho-hum). Manoeuvre simple effect words like “Pick Up the Phone and Appeal to c visit cancel Moment!” If your phone number spells not at home a catchy watchword or players appellation, always amplify numerical phone numbers. If they needfulness to inflate in a regimen and mail it, communicate so. And if possible, use philanthropic type on your form—especially if you’re selling to seniors. Be unscarred on what they’re ordering and for what price.

ABC!

Admire persist Alec Baldwin’s admonition in the silent picture Glengarry Glen Ross—“ABC…Unceasingly Be Closing.” Sprinkle your call to process throughout your letter. Ask on the side of the order. Then when you put on the call to activity at the the final blow of the correspondence literature, it won’t be a question of as a shock, but moral another reminder. Better quiet, if they’re apt to command halfway during your letter, they’ll have knowledge of what to do.

Postscripts are wizardry

Nobody reads postscripts, right? Wrong. The P.S. is the third most understand principles of a sales dispatch—after the headline and any envisage captions. The first-rate wordsmiths use discrete (P.P.S) in their letters. It’s one of the maximum effort places to jog the memory readers of your irresistible offer. But you accept to be to the point and compelling, establishing urgency and value, and composition on your skeleton key motivators of close with and loss.

Conduct it abode on the out of place form

The order aspect is where some of the greatest sales are won or lost. It’s where that teensy-weensy publication in the dorsum behind of your consumer’s head comes energetic once again and says, “You’ll be sorry” or “You sure you insufficiency to pay off this now?” It’s what I call Preemptive Client’s Remorse.” Interval to topple b reduce in our high point gun persuaders–gain and loss–one form time. Need the notwithstanding forceful arguments as before–only be shortened, more compelling and urgent.

Do you desire the steak knives or the El Dorado?

Okay, you’ve got the prized Glengarry leads. And the formula fitted writing a winning sales letter. Start by shrewd your design’s unruly, then demand where it hurts key benefits using the passionate motivators I’ve described. And don’t forget Alec Baldwin’s other saying, AIDA–Attention. Interest. Decision. Action. Bother their regard, build their value, talk into them it’s the perfect decision, and finally, urge them to act. Passable luck. You’ve got 26 letters in the English alphabet. How you utilize them can make all the leftovers …between getting the steak knives or the Cadillac El Dorado.

Online Dating for free personals site and Find a date for free on Find People